Research & Surveys
Scientific opinion polling, social and economic research, and monitoring & evaluation across Kenya and beyond.
Electoral & Political Research
We conduct political polling and electoral research to analyze voter behavior, candidate popularity, and governance, using scientific methods to provide accurate, transparent, and data-driven insights for political parties, policymakers, and the public.
- Opinion & exit polls
- Candidate popularity tracking
- Party preference & coalition analysis
- County, constituency & ward intelligence
Social & Economic Research
We research social and economic issues in Kenya and beyond, collaborating with governments, NGOs, and global organizations to provide data-driven insights that influence policies and drive community development in areas like poverty, education, and healthcare.
- Household & community surveys
- Policy perception studies
- Gender & inclusion research
- Cost-of-living tracking
Impact Assessment (Monitoring & Evaluation)
We offer impact assessment and M&E services to track progress, measure success, and enhance effectiveness for government, CSR, and NGO projects using qualitative and quantitative methods, providing strategic recommendations for sustainability.
- Baseline, midline & endline studies
- Results frameworks & indicators
- Beneficiary feedback
- Strategic recommendations
Business & Consumer Insights
We help businesses understand the people they serve – brand perception, customer satisfaction, purchase drivers and market sizing – so decisions are grounded in what Kenyans actually think and do.
- Brand health & awareness
- Customer satisfaction (CSAT/NPS)
- Market segmentation
- Product & message testing
Data Analytics & Geospatial Polling
Interactive dashboards that combine polling results, demographics and geography across all 47 counties and 290 constituencies, with weighting, cross-tabulation and trend analysis.
- 47-county & constituency mapping
- Weighted & unweighted results
- Cross-tabulation & significance testing
- Live result dashboards
Field Data Collection
Trained enumerators conduct face-to-face (CAPI) and telephone (CATI) interviews with interview-duration monitoring, GPS verification where consented, and back-checks for quality assurance.
- CAPI & CATI interviewing
- Quota & stratified sampling
- Enumerator performance monitoring
- Data validation & back-checks
Sample size calculator
How many respondents do you need? Adjust the margin of error and confidence level.
Recent scientific studies
Scientific studies will be listed here.