This segment of the national opinion poll by Mwelekeo Insights focuses specifically on men’s attitudes towards the bride price tradition in Kenya. It investigates how Kenyan men of varying ages, regions, and socio-economic backgrounds view the practice; whether as a respected cultural rite, a financial burden, a symbol of love and honor, or an outdated tradition in need of reform. The findings offer nuanced insights into male perspectives on marriage, family expectations, and gender dynamics in a rapidly evolving social landscape. The study is part of a broader inquiry into the place of traditional practices in contemporary Kenya.